Wednesday, 18 January 2012

Internet research

From my research I have found out that mostly audience for music magazines are young people both sex around 16-25, which I am targeting for my own magazine. I have made a little questionnaire for my classmates and the results show that 80% can't live without music. It is an important part of their lifes, it helps them to relax, control their stress or just enjoy it. 
Modern technology changed our life a lot. Even to find more about music people use internet more often instead of bying music magazines. But still they are a lot of people who prefer to read magazines. Let's think why people don't like reading magazines. Some of them are expensive around £3.00 and people don't want to pay that much. But from answers that show that they buy them I made little analyze. 
 
Which music magazine are you buying the most?
  1. NME (29%)
  2. Kerrang (18%)
  3. Q (11%)
  4. Rolling Stones (14%) 
  5. Metal Hammer (7%)
  6. Others (21%) 
                                
Research from Internet
Music Magazines: Jan-Jun 2009 Year On Year Comparisons
TitlePublisherJan-Jun 08Jan-Jun 09Actual Change% Ch
Classic RockFuture Publishing66,63270,3013,6695.5
Kerrang!Bauer Consumer Media60,29043,253-17,037-28.3
Metal HammerFuture Publishing48,54046,004-2,536-5.2
MojoBauer Consumer Media106,36797,722-8,645-8.1
NMEIPC Ignite56,28440,948-15,336-27.2
QBauer Consumer Media113,174100,172-13,002-11.5
The FlyChannelfly Enterprises Ltd105,212107,7712,5592.4
UncutIPC Ignite86,92576,526-10,399
-12.0

From my results I found out that Q, The Fly and NME are best selling magazines. And I can use them as models for my own magazine.


   

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