From my research I have found out that mostly audience for music magazines are young people both sex around 16-25, which I am targeting for my own magazine. I have made a little questionnaire for my classmates and the results show that 80% can't live without music. It is an important part of their lifes, it helps them to relax, control their stress or just enjoy it.
Modern technology changed our life a lot. Even to find more about music people use internet more often instead of bying music magazines. But still they are a lot of people who prefer to read magazines. Let's think why people don't like reading magazines. Some of them are expensive around £3.00 and people don't want to pay that much. But from answers that show that they buy them I made little analyze.
Which music magazine are you buying the most?
- NME (29%)
- Kerrang (18%)
- Q (11%)
- Rolling Stones (14%)
- Metal Hammer (7%)
- Others (21%)
Music Magazines: Jan-Jun 2009 Year On Year Comparisons | |||||
Title | Publisher | Jan-Jun 08 | Jan-Jun 09 | Actual Change | % Ch |
Classic Rock | Future Publishing | 66,632 | 70,301 | 3,669 | 5.5 |
Kerrang! | Bauer Consumer Media | 60,290 | 43,253 | -17,037 | -28.3 |
Metal Hammer | Future Publishing | 48,540 | 46,004 | -2,536 | -5.2 |
Mojo | Bauer Consumer Media | 106,367 | 97,722 | -8,645 | -8.1 |
NME | IPC Ignite | 56,284 | 40,948 | -15,336 | -27.2 |
Q | Bauer Consumer Media | 113,174 | 100,172 | -13,002 | -11.5 |
The Fly | Channelfly Enterprises Ltd | 105,212 | 107,771 | 2,559 | 2.4 |
Uncut | IPC Ignite | 86,925 | 76,526 | -10,399 | -12.0 |
From my results I found out that Q, The Fly and NME are best selling magazines. And I can use them as models for my own magazine.
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